Ear on Careers – Marketing and PR Professional, Abe Kasbo
June 9, 2010
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Abe Kasbo, Marketing & PR Professional
In this episode of “Ear on Careers,” we are pleased to welcome Abe Kasbo, founder and CEO of the integrated marketing and public relations firm Verasoni Worldwide located in Fairfield, New Jersey. Verasoni delivers meaningful strategies and campaigns across traditional and new media for its clients located in the United States, Canada and the Middle East.
Abe was born in Syria and emigrated to the United States at the age of 10. He holds both a B.A. in Political Science with a minor in English, as well as a Masters in Public Administration (health care track), from Seton Hall University in New Jersey. Abe decided upon his undergraduate major because he was always interested in political discourse to understand why things work as they do in a society. An undergraduate professor guided him to his post-graduate area of study. Notably, Abe worked full-time on Wall Street while attending graduate school full-time.
In the podcast, Abe explains his circuitous path to the founding of Verasoni, which included stops at Wall Street, teaching, a technology firm and the marketing departments at a couple of hospitals. Essentially self-taught in marketing and PR, he approaches each project both as a professional and a student in order to become the best client advocate. His experience has given him a perspective on how a business ought to communicate with its customers, and Abe builds campaigns based on business objectives.
Listen as Abe describes a “typical day” for him as a marketing and PR professional. He shares a hair-raising war story about how he turned “get the Hell out!” into a positive experience. In addition, Abe expresses his surprises in the field and offers tips for those contemplating following in his footsteps, including how his formal education has been brought to bear on his current vocation. We hope this very informative podcast gives you insight into the dynamic field of marketing and public relations, and perhaps sets you upon a new course for your career.
Top-Tier Tutoring is very excited to bring you the web’s premiere “career day” podcast series – what we call “Ear on Careers.” This series of podcasts is designed to introduce our listeners to successful leaders in a variety of different fields, including business, industry, medicine, the arts, and so much more.
We welcome your feedback and ideas. Please submit a comment below, send us an email or give us a call at 973-243-1212.
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